why do we want to use new media?

Posted: February 11, 2011 in Uncategorized

Nowadays, people are more net savvy. This is why we have decided to revamp the website to Web 2.0. Micro blogging sites like Twitter and Tumblr are useful as they allow the followers to always get snippets of updates from the organisation. Twitter is a site whereby you can update on your situation or anything else. These updates are called tweets.

There are applications available which can downloaded into your mobile phone. For example, for BlackBerry phone users, they can tweet through UberTwitter. This means that you can update from wherever and whenever you want. On the other hand, Tumblr allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users, or choose to make their tumblelog private. The service emphasizes ease of use.

For the non IT savvy people, we planned to use SMS broadasting, which is roughly divided into 3 categories. Firstly is “passer-by messenger “ (PMS) , which means that anyone within a certain radius from a place, for example a hair salon, will get an SMS about the current promotion the hair salon might have. Secondly, is the “auto-sms”, whereby everyone will get the same SMS. Thirdly, only some people may be able to receive the SMS, if they fit the criteria that the company wants.



content management system

Posted: February 11, 2011 in Uncategorized

Content management system (CMS) is basically break up into 2 categories, which is  content management application(CMA) and content development application(CDA). CMA is for those who are not so skilled in HTML (HYPERTEXT MARKUP LANGUAGE). They become the content manager or author who will manage the creation, editing, deleting of content from a site without needing the skills of a webmaster, who’s in charge of the content development application.

The CDA element uses and collates all information that is needed to update a website.. The features of a CMS system may differ, but usually it include Web-based publishing, format management, revision control, and indexing, search, and retrieval.

A CMS system indexes all data within an organization. Individuals can then search for data using keywords, which the CMS system retrieves.

A CMS system may also offer mechanisms for one-to-one marketing. One-to-one marketing is the capacity of a Web site to customise its content and advertising to a user’s specific characteristics using information provided by the user or gathered by the site (for example, a particular user’s page sequence pattern).

Two keypoints have to be taken into consideration, before a company or an organization decides to invest in a CMS. Firstly, the organization’s size and geographic distribution must be considered especially if an organization has branches in several countries. For these organizations, the process or movement to CMS is more difficult. Secondly, the variety of the electronic data forms used within an organization must be examined. If an organization uses objects like text documents, graphics, video, audio, and diagrams to pass information, the content will be more difficult to manage.

http://www.drupal.org is an example of a content management system. i find the site very useful and informative on how to use the system. There are 7 steps to follow in order for this to take into effect. they are: build, create, administer, design and display, organise and find, extend, collaborate, connect.

web 1. 0 and web 2.0 research

Posted: February 11, 2011 in Uncategorized

difference between web 1.0 and web 2.0

web 1.0:

About companies

About client-server

About HTML

About homepages

About advertising

About services sold over the web

Is a tool

static content

web 2.0:

About communities (example: Blog or MySpace account.)

About peer-to-peer

About XML

About blogs

About word-of-mouth

About web services

Is a lifestyle

social bookmarking


dynamic content

advanced gaming

interactive encyclopedia and dictionary

mash ups

our workload…

Posted: January 25, 2011 in Uncategorized

this is our workload 🙂


identify Club Rainbow (client) needs

how does Club Rainbow create awareness among public currently?

revamp website, create a blog  account prototypes

what is web 1.0, web 2.0 ? Difference?

SMS promotion, do users need to subscribe? ~ service providers


donation system – paypal

content management system

search engine optimization

geo fencing

– online campaigns

~ facebook

~ twitter

~ youtube

~ Affiliation to other forums

~ create their own forums

-offline campaigns

~ action plan to create more awareness

~ family day

~ surveys and free gifts

~ indoor and outdoor campaign

my reflections on the lecture

Posted: January 14, 2011 in Uncategorized

Reflection on the talk by the guest speakers.

On 11th January 2011, Tuesday, I had the opportunity to attend a talk given by 2 industry experts. They are Mr Tan Kian Ann, a blog marketer, founder of Blogopreneur.com , & Mr Lionel Chin, co-founder of Ripplewerkz, an all in one design house.

So here are the 5 key points I had managed to picked up from each speakers.

Mr Tan Kian Ann: –

1)  He shared with us his entrepreneurship skills and business strategies when working on his clients’ (individuals and small businesses) blogs, which brings us to the next point

2)  It is very important to do a lot of research. This is because clients will believe your words when you show them that you have done your homework. The clients want to have a sense of security on where their money is going.

3) When the blog is ready, we have to make to make the blog  / website ranked first.

4) In order to do this, there is a need to know the tools to use on the keyboard that will produce the most hits on our search engine.

5) Lastly, it is very important to have an efficient and effective marketing strategy to attract new customers and retain the existing ones. You need to maintain the relationships with your customers to ensure that you have a good reputation among them.

Mr Lionel Chin: –

1)  Blog advertising for example: nuffnang ~ this has the potential to make lots of money

2)  Strong foundation in programming ~ possessing a design background alone is not enough

3)  Web design ~ its important to be able to appreciate the aesthetics

4)  Entrepreneurship skills ~ without having the curiosity to explore and learn, you will never be able to go far.

5)  importance of a portfolio ~ easier for you to go to interviews

3 things that has inspired me from this lecture

1)  Always challenge yourself and think out of the box

2)  Never say die attitude

3)  Entrepreneurship skills

My thoughts on this lecture

Yes, it is useful to have guest speakers coming to the school to share their expertise, experience & “Tips & Tricks” of the trade. This is because, we as students get to listen to their first-hand experience on what it is reallly like in the industry. The speakers are also able to advise the students with their stories.



lets take a trip to the museum

Posted: December 31, 2010 in Uncategorized

I went to the Asian Civilisation Museum on 23rd December 2010.

Two of my favourite exhibits have got to be the “Singapore River Gallery (Gallery 1)” and West Asia/Islamic Gallery. I will start with the “Singapore River Gallery” first. This exhibit features Asian folktales and Singapore’s past. The stories are being told in a fresh and interesting way to get the visitors especially children to be familiar and perhaps get them to be interested with the old childhood stories. My favourite exhibit from that particular gallery has got to be the ExplorAsian Zone, to be more specific, the Asian folktales. I’ll start off with that first. Here are some photos to illustrate my points.

Big-size cut outs of favourite folktale characters. Very colourful and attractive. Eye – catching.

“Make Your Own Hero” : Arts and crafts section for the kids. This is to get them familiar with the folktale characters. It is important to cultivate this in the kids when they are still young. As kids have short attention span, this is a good activity to get them to focus.

storybooks and figurines of characters from “Mulan”

Journey to the West

examples of  storybooks and puppets in costume, for the visitors to visualize better.


The big storybook, like in kindergarten, easy for kids to understand.


– Shooting game. Interactive and definitely appeals to all age groups, especially young children. Very good idea of using games to attract the visitors.

This is the 2nd exhibit that caught my eye. It is the West Asia/Islamic Gallery. Enjoy browsing through the photos.

The Art of Patterns : geometry

Build a mosque using these plastic panels. You can choose to learn to build mosques from any part of the world.


learn to write the Arabic calligraphy using a special pen.

Don’t worry if you don’t understand Arabic. There are translation. And you can choose to do a beginner or intermediate level. So don’t worry about making mistakes that you make along the way.






You can even control the nib of the pen, on how thin or thick you want the output to be.









playing the drum according to the “trainer” in the video






my friend Nadiah, trying out the drum too.

She is very excited to experiment with it.




ahah! that’s our trainer!





So now I’ll move on with the 2 new media tools / technologies the museum had used for public communication and education.

Firstly, I noticed alot of touchscreen panels greeting me everywhere I go. The touchscreen panels are somewhat a guide for the museum visitors. The visitors probably would not want the museum staff to be always on their back, so the use of these touchscreen panels are good. It allows the visitors to take whatever information they want/need. They can also experiment with every touchscreen panel at every exhibit.











the guide on the touchscreen              & of course the different touchscreen panels I came across



Secondly, would be the use of light technology to “On” and  “Off” certain light displays. For example, in the “China gallery”, the exhibit is all “dressed up”, but once you pressed a button, it displays a picture of a person, “wearing” the accessories. It might seem a bit creepy, but the idea is creative, as you get to imagine what the accessories really look like on a person.








Now, do the pictures speak better? By the way, that picture of mine as taken at the China ExplorAsian Zone. So I get to see myself in those costumes, rather than just envisioning it or seeing it, like the other photos show.  It was a very fun place to be at, too.

And to the last part of this blog entry, making 1 – 2 recommendations (using New media Tools) to improve the way the current content is being presented to the public.

I think if museums can go “3-D” , it would be better.Currently, the museum has a tool that can show the film/video on large “projectors” , which also act as “curtains” in between the rooms/exhibits.










So maybe the museum can improve on that idea. People are almost always excited to watch a 3-D movie. I believe that if this happens, it can enhance the learning experience visitors have. Rather than just watching and listening, it might be good to tingle our feeling sensation.

usage of 3D in Louvre Museum

I also wish that there would be more useful tools on ACM’s website. For example, visitors can plan their path, save it in their handphone or any storage device. Once they reach the museum, they can just let the museum staff to process their preferred trip. Then, visitors would be handed a device that has all the paths they had planned, all saved in it. That device would be the tour guide for the visitor. In a way, the trip would not waste time and visitors can be selective on what they know. Also they would be able to see the museum’s beforehand. Currently, the museum has tour guides in the form on touc screen panels located around the museum.

And so that concludes my trip to Asian Civilisation Museum. Hope you had fun. I know I did. 🙂

Re-post of my Literature Review

Posted: November 25, 2010 in Uncategorized

I am doing a Literature review on the article, “Social Media Parenting : Raising the Digital Generation” , found on this website, http://mashable.com/2010/05/13/parenting-social-media/

What is “Social Media Parenting”? From what I understand, social media refers to the medium or tools used in reaching out to people around the world, wherever you are from. Parenting refers to the techniques used or required in the raising of children. Digital generation is the time we are living in, whereby almost everything has got to do with high technology. In short, social media parenting: raising the digital generation means, the technique of raising children using the social media tools with high and latest technology.

From the article, there are some points I can infer from it.

Kids nowadays are more tech-savvy, as compared to their parents. Therefore, parents should always keep themselves updated with the latest trends and media tools so that they can catch up with their children’s world.

Parents should play an active role in their children’s development. Some parents even go to the extent of creating a Facebook account befriending their children online. However there are pros and cons to parents having a social networking account, for example. Some parents do this (create a social networking account) solely to track their child/children’s activities online and also how much time is being spent in front of the computer. However, there is a fine line between being protective and giving some privacy. Children need to know that their parents care about whom they are befriending and what kind of content are they being exposed to online. Parents are not trying to be too controlling. They just want the best for their child that is why.

I selected this topic because from what I see as the days go by, I see more and more kids are being more tech-savvy. Most of them are not smart and/or mature enough to make certain decisions. Therefore it is crucially important for parents to atleast have some interest and knowledge of what their children are going through. For example, it is very easy for children to sign up for Cartoon Network’s online multiplayer game FusionFall, in reference to the article.

After reading through the article, there are some points I wish to bring up.

Firstly, parents should take more interest and be more active in their children’s activities, especially in what their children are doing in front of the computer screen. If possible, placed the computer in a common area so that parents can keep an eye without being too intimidating. They should take more interest in their children’s life, for example, who they are friends with, their hobbies etc. In a way, this will promote a healthy bonding between parent and child. This will help to build up the trust and open up the communication, should the parent comes across anything suspicious from their child. At the very least, the questions would not sound like an interrogation, as opposed to a parent who is not close to his/her children.

Secondly, in the parents’ pursuit to know everything about their children, they should not jeopardise the trust that their children have put in them. Once it is broken, it is hard to build the trust back. For example, if parents know their child’s password or access to his/her emails or text messages, it would be best not to abuse that right/privilege they have. Your children would definitely appreciate your understanding. So it is important to educate children, especially young ones, to know the difference between safe sites and not, so that they know which sites can be trusted and relied on. It is impossible to ban all social media totally.

Thirdly, the amount of time children spends in front of the computer. Its important to monitor as they might be exposed to harmful or illegal sites. Its equally important for children to spent time doing non-computer related work. This will help to train them in their interpersonal skills, as opposed to someone who doesn’t have any contact with outside world. However, parents should be reminded that without fully understanding on how technology worked, it could affect their children’s education. Social media is not all that bad for education. In this day and age where almost everything we do depends on technology, its best if we can embrace it and use it to the fullest advantage. For example, education

There were other related articles I came across in reference to this topic.

I found a link http://mashable.com/2010/04/13/social-media-ban-backfire/ which discusses about how children can be quite resourceful if they want to do something badly. The students in this article found a weak WI-FI signal and can connect to the Internet soon after.

I feel that too much restriction on children is not so positive. It is because they are likely to rebel against higher authority. They should be given the freedom to make choices with the knowledge of the pros and cons of doing it. That is why it is very important for parents to equip themselves with the skills and knowledge of what their children are being exposed to in this digital age. Parents should understand that social media can also be beneficial to their children’s education. Restriction without any valid reason can be a hindrance to their progress in social skills which is important in the future.

I came across this link http://www.nycmomsblog.com/2010/01/parenting-by-social-media-is-this-our-future.html about a single mother commenting on a teenager’s actions after she was being grounded by her parents. Apparently, the teenager did an online petition protesting her parents’ decision to ground her. People supported her petition online. This shows the power of technology and social media. How it is able to connect people of different backgrounds together without boundaries. So even if your parent don’t agree with you, you can always find support online, in bigger numbers, no less.


I have found a link http://mashable.com/2010/03/01/twitter-classroom/ that discusses about micro blogging site such as Twitter, being put to good use by lecturers. The lecturers have put up a large screen in the lecture theatre. Then, students can tweet their questions to their lecturer without embarrassing themselves. This can help them to build up their knowledge with the use of technology.



In conclusion, this theory has one way or another impact our society. Almost everything is technology-based nowadays. I believe there is no shortcut to good parenting. Everything has to have rules set for the children while they are still young. I believe restriction is good when the children are still young, but once they are a bit older, it is better to give them a bit more freedom so that they can explore and learn more on their own. For example, it is good for parents to know their child’s password, but do not abuse that right/privelege. Therefore, it is important to educate the child, especially the young ones to know the difference beween safe sites and not. Also, too much time spent in front of the computer is not good. Its important for children to build up on their interpersonal skills. This skills is what sets them apart from others when it comes to interaction. In today’s society, with new technologies emerging every day, it is important to embrace it rather than shy away and be against it. It is impossible to ban all social media totally. Technology is meant to help us in our everyday lives. Therefore, we should live with it and learn about the advantages of it. Children will always have their rebellious times. And if I can quote from the article I have selected, “Good Parenting? There’s No App For That”